Up: the new beauty launches to have on your radar in March 2025 - Our series that fills you in on the buzziest beauty ...

From fabulous to functional, packaging will continue to enhance the joy of makeup application.

Makeup is trending softer than ever. Hollywood’s biggest names just redefined beauty, proving that effortless skin and subtle ...

Kiss Products, Inc. has launched its exclusive Wicked-Inspired Collection following the release of the movie musical. This limited-edition collection, available across Kiss, Falscara, and imPRESS, ...

If there’s a brand who knows a thing or two about great mascara, it’s Benefit. The number one prestige mascara brand in the ...

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Learn more! Everyone has succumbed to a TikTok beauty recommendation at some point — even celebrities. Take Sydney Sweeney, for example. She discovered the RapdiLash Eyelash Enhancing Serum on ...

For the average mascara wearer, I would say that high street and high end formulas can be equally as effective at creating lift, volume, and thickness, but the features I look for tend to come at ...

The sweat-proof formula is the Make Beauty Lash Prototype Volumizing Mascara. Not only does it hold up in extremely humid weather, it’s vegan, safe for your eyes and totally buildable to create ...