With the current SE branding, you can’t really get a great sense of its age, unless you do your research. However, Apple could mitigate that by switching to years instead of generation numbers.

It's also preparing two new iPads, a new Mac and a brand new AI product, if rumours are to be believed. 'We’ve been off to a ...

Apple TV+ has mostly struggled to find mainstream success, aside from select hits, but a brand reboot could be the solution.

According to a new Brand Finance study, Apple Inc. (NASDAQ: AAPL) is the world’s most valuable brand with a value of $574 billion. The analytics company’s Global 500 is published every year.

Apple is once again the world’s most valuable brand. Brand Finance, a brand valuation consultancy, values Apple’s brand at US $574.5 billion, ahead of second-placed Microsoft ($461 billion). According ...

Apple has launched a new in-house iPhone app designed to help users organize social gatherings. It’s called Apple Invites, ...