Amazon CEO Andy Jassy says the trends represented by DeepSeek should stoke AI demand long-term. (GeekWire File Photo / Taylor ...

Alexa is set to receive a reboot powered by generative artificial intelligence, which "could be risky" for Amazon.

TOPSHOT - Amazon Vice President of Worldwide Corporate ... and Chief Operating Officer Jose Munoz speak at the Hyundai press conference at Automobility LA, the media preview day for the LA Auto ...