Bluesky is the latest app users are flocking to in an effort to replace X. We answer all your questions about the social network.

If you’ve heard of Bluesky, you’ve probably heard of it as a clone of Twitter where liberals can take refuge. But under the hood it’s structured fundamentally differently—in a way that could point us to a healthier internet for everyone, regardless of politics or identity.

The new organization wants to build on the open-source, user-defined model of the increasingly popular platform Bluesky, in case it, too, comes under the control of a billionaire owner.

Considering that budget is also a concern, one way to lower risk is to partner with micro-influencers, including those on local and regional levels. And don’t forget about your own team. Employee brand ambassadors can bring a level of authenticity to your brand persona that speaks to potential customers on both the B2C and B2B sides.

Free Our Feeds, which includes support from the Mozilla Foundation, is working with Bluesky to make sure the open source social media landscape is robust — even if it means more competition for Bluesky itself.

The initiative, Free Our Feeds, aims to protect Bluesky’s underlying technology, the AT Protocol, and leverage it to create an open social media ecosystem that can’t be controlled by a single company or billionaires,

If the buzz maintains its current level, more people may sign up to be part of it. Once there, they may see Bluesky’s ‘anti-toxic’ features, including the ability to hide replies and filter notifications, and come to like the user experience, as many journalists have.

An independent developer is working on a new Instagram-like app based on Bluesky called Flashes that will release in the coming weeks.

Since Elon Musk bought Twitter for $44 billion and turned it into X, the biggest beneficiary of the ensuing exodus of mostly left-leaning users has been Meta. Its rival offering, Threads, has attracted some 300 million users, far outpacing alternatives such as Bluesky and Mastodon.

Love Bluesky, but wish you had an Instagram alternative too? See how the Flashes app may be exactly what you need.

Lawyer Mark Lemley said he's firing Meta as a client over Mark Zuckerberg's "descent into toxic masculinity and Neo-Nazi madness"

There’s a reported uptick in bots spamming the hot new social platform, throwing a wrench in its plans to compete with X and Threads.