An iconic candy brand says it has a new name. They’re no longer Sour Patch Kids, the company announced on social media. “JUST ...

"We created this new experience for our fans to engage with the Sour Patch Kids brand on a whole new ... where you are able to create your very own personalized Sour Patch Kid mix pack and they ...

Mondelez is giving its Sour Patch Kids candy a glow-up ... including online videos of DJ sets. “We really try and focus to deliver on that cool factor for Gen Z and for the brand, that 18 ...

The brand's latest innovation features edible confetti containing turmeric extract, which gives it an unforgettable glow EAST HANOVER, N.J., March 4, 2025 /PRNewswire/ -- The SOUR PATCH KIDS brand ...

Mondelez is giving its Sour Patch Kids candy a glow-up. A version of the brand will contain a flavorless turmeric-extract “confetti” so it gives off a fluorescent glow under a blacklight.