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19d
Comcast to launch Universal Ads in bid to win smaller advertisers over from tech
Comcast will launch Universal Ads, an advertising platform meant to simplify the ad-buying process for small- and medium-sized businesses. Comcast has signed deals with media companies including ...
Opinion
1d
Opinion
CTV vs. linear: who will claim the ad spend crown in 2025?
Aaron Goldman, CMO at Mediaocean, dives into how CTV will knock out linear in this year’s ad spend smackdown. Spoiler alert: ...
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