In a bid to boost international women’s football in Southeast Asia, insurer MSIG has secured a landmark deal with the ASEAN Football Federation (AFF) to become the title sponsor of the Serenity Cup.

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Sportswear and equipment behemoth adidas has secured a multi-year endorsement with Indian wicket-keeper and batsman Rishabh Pant. Prior to this deal, the 27-year-old cricket star known for his ...

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Esports World Cup Foundation (EWCF), the Riyadh based organiser of the eponymous international esports tournament, is teaming up with China’s Tencent Esports division to widen its regional footprint ...

Activewear brand Lululemon has made Formula One racer Lewis Hamilton its latest global brand ambassador. Under the deal, the 40-year-old racer— a seven-time F1 world champion— will collaborate with ...

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Chinese consumer appliances giant TCL has struck a deal to be the latest Worldwide Olympic Partner of the International Olympic Committee (IOC). Under the deal, TCL—replaces IOC long-term backer ...

It is no surprise that popular perfume brands have been collaborating with Chinese celebrity endorsements in recent years. The latest to join this jamboree are Mugler Fragrances and Gucci Beauty.

One of Asia’s biggest jobs and talent platform, foundit, formerly known as Monster has appointed Indian star bowler Jasprit Bumrah as its brand ambassador. The collaboration highlights the ...