The brand has put a variety of products on display ... and the Selfridges Christmas entertainers; Emily Pugh has been enlisted as a Christmas tree stylist; the Oxford Street windows have been ...

British department store chain Selfridges is treating passersby to an elaborate new window display created in collaboration with Apple to highlight its latest accessory, the Apple Watch.

Visitors to the Oxford Street shopping staple may be surprised to see Christmas trees and bright, shiny baubles on display - in August. Selfridges buying manager Geraldine James says the store's ...