The promotion combines a £100 ($125) discount for the Galaxy S24 Ultra, enhanced trade-in prices and the free Chromebook Go laptop, which is worth £299 ($374). The deal is valid until January 16th and only applies for shoppers in the U.K. In the U.S., Samsung is running a huge trade-in deal for the Galaxy Z Fold 6, check out my story on that here.

Samsung may make some of the best phones money can buy, but its flagships are still missing a few features its rivals have offered for years. One of those missing features, Car Crash Detection, may finally make an appearance on Samsung Galaxy S25 Ultra.

Despite fierce competition from the likes of the Apple iPhone 16 Pro Max and other Snapdragon 8 Elite-powered flagships such as the Oppo Find X8 Pro and Vivo X200 Pro, the Samsung Galaxy S24 Ultra continues to reign supreme as the ultimate all-rounder considering the fact that it is widely available in many regions.