All part of the brand’s desire to “transform screens into adaptive, intelligent companions that simplify and enrich every day living,” apparently.

At CES, Samsung is also announcing a partnership with Microsoft to make the Copilot AI assistant available on Samsung TVs and monitors. This year, Samsung will additionally offer a growing amount of artwork such as renderings of museum paintings for its displays.

There’s no denying the staying power, and influence, of Samsung’s The Frame art TV lineup. The company struck gold in 2017 when it debuted the TV that doesn’t just look like a black box when you’re not using it,

CES 2025, the annual consumer tech conference held in Las Vegas, is upon us — and this is where you can find all of our live updates. Over the next few days, TechCrunch reporters will be on the ground giving you the latest announcements and product reveals from Samsung,

Join us as we bring you not just the most important news from CES 2025, but also the most interesting product launches and some observations from the ground in Las Vegas.