Samsung Galaxy S25 Ultra. If you're looking for a powerful smartphone with an AI companion that will make your entire day run smoothly, the Galaxy S25 Ultra is what you need. With

As it was presented, I expected the Galaxy S25+ to change the way I used my phone or at least feel AI aiding the user experience. However, the sales pitch doesn’t match reality, and while many of Samsung’s enhanced AI features sound great on paper, their implementation leaves much to be desired.

The AI features on Samsung's Galaxy S25 phones uses both on-device and cloud-based AI models, including the touted AI assistant.

Pioneering the multimodal era with our most context-aware and personalised mobile experienceSamsung Electronics Co., Ltd. has announced the Galaxy S25 Ultra, Galaxy S25+ and Galaxy S25, setting a new standard as a true AI companion with our most natural and context-aware mobile experiences ever created.

Try a single issue or save on a subscription Issues delivered straight to your door or device If you've been skeptical about the role artificial intelligence has to play on your smartphone — and there's plenty of reason to feel that way,

The Galaxy S25 series has baked AI into its settings menu with the goal of making smartphones easier to use and understand.

Samsung's Galaxy S25 phones are all about AI. But the Ultra also gets a larger screen and a slightly refreshed look with smooth corners.

Setting up the Brief is pretty easy, with the simplest method being just to add it to the phone's home screen. All you need to do is press and hold the screen, then select the Widgets icon at the bottom of the screen, and tapping on the Now Brief icon.

All the major updates at Samsung Galaxy Unpacked 2025, including first looks at the Galaxy S25 series and the latest in AI and wearables.