Ram did not forget about the bears—two pick-up driving big ones stalk Powell at the end of the ad, while the baby bear is strapped in the middle backseat of Powell’s truck. Van Halen’s “Panama” is the soundtrack for the 60-second spot, which was released today and will air in the third quarter of Sunday’s game on Fox.

Ram trucks and actor Glen Powell put new spin on "Goldilocks and the Three Bears" in brand's 2025 Big Game commercial. Stellantis is the only automaker with Big Game commercials.

Stellantis returns to Super Bowl advertising with spots for Jeep and Ram. The company says it is the only automaker with ads in this year's game.

Actor Glen Powell brings a humorous twist to Goldilocks in Rams Big Game commercial, showcasing the 2025 Ram trucks and the power of choice.

Ram, a division of Stellantis with its North American headquarters in Auburn Hills, today revealed its commercial for Sunday’s Super Bowl, which will feature actor Glen Powell (“Twisters,” “Hit Man,” and “Top Gun: Maverick”) in a truck-twisted version of the children’s fairy tale,

Ram is now trying to stop the bleeding with a new Super Bowl commercial that stars actor Glen Powell as well as the 1500 Ramcharger, 1500 RHO, and 2500 Rebel. That’s a diverse lineup that includes the company’s new range-extended pickup, the facelifted heavy duty variant, and the high-performance TRX successor.