An iconic candy brand says it has a new name. They’re no longer Sour Patch Kids, the company announced this week on social ...

The brand's latest innovation features edible confetti containing turmeric extract, which gives it an unforgettable glow EAST HANOVER, N.J., March 4, 2025 /PRNewswire/ -- The SOUR PATCH KIDS brand ...

"We created this new experience for our fans to engage with the Sour Patch Kids brand on a whole new level," said Danielle Freid, the company's brand manager New Yorkers have a new way to satisfy ...

Mondelez is giving its Sour Patch Kids candy a glow-up. A version of the brand will contain a flavorless turmeric-extract “confetti” so it gives off a fluorescent glow under a blacklight.

CPG Brands of All Sizes Including Diana's Bananas, Kettle & Fire, Talking Rain Beverage Company, and Mondel e z's OREO, RITZ, ...

In an unprecedented, two-year collaboration between Circle K and Mondelez International, the team leveraged deep understanding of their shared consumers in order to develop The Secret Circle at Circle ...