UFC and WWE owners launch new Saudi-backed boxing promotion - TKO has agreed a multi-year deal with the Saudi General Entertainment Authority.

fighter banners, and bespoke walkouts gave fighters an aura that transported them almost into the world of fiction. This element was lost in the UFC with the introduction of fight kit sponsors and ...

UFC President Dana White has finally announced the launch of a new boxing league alongside Saudi Arabia expert Turki Alalshikh under the TKO Group Holdings umbrella. The three parties shared the ...

The Ultimate Fighting Championship (UFC) has agreed to a five-year partnership cum sponsorship deal worth $100 million with blockchain logistics firm VeChain, making it UFC's first-ever top-level ...

It has agreed a multi-year deal with the GEA and entertainment company Sela, which is the shirt sponsor ... UFC (@ufc) March 5, 2025 Other fights under the Riyadh Season banner have taken place ...