Your days of fighting people for one power outlet at Starbucks may soon be over
Starbucks' CEO, Brian Niccol, said the company was testing a store redesign with more seats and power outlets to make the ...
Starbucks CEO defends company's DEI practices, says they are 'key' strength of business
Starbucks CEO Brian Niccol said during a shareholder meeting that the company will continue to focus on diversity efforts, ...
The Latest Overhaul of Starbucks—by the Numbers
New CEO Brian Niccol has moved quickly to transform the world’s largest coffee chain, from cafe menus to the executive suite.
Restaurant Dive1d
Brian Niccol’s 6-month update on Starbucks turnaround plan
The coffee chain’s CEO said investments in store experience are ramping up, but union members say the company isn’t spending ...
Starbucks Just Gave Its Employees a Very Blunt Message, and Taught a Key Leadership Lesson
Last week, Starbucks announced that it was laying off 1,100 employees in its corporate offices – one of the biggest cuts in the company’s history. This week, the new CEO of Starbucks has a blunt ...
Restaurant Business Online1d
Starbucks is rethinking its coffee shops
CEO Brian Niccol acknowledges some “mistakes” in the past as the coffee shop giant courted mobile and takeout customers. The ...
QSR magazine20h
Starbucks Unveils New Store Design to Restore Cafe Culture and Revive Guest Experience
Starbucks CEO Brian Niccol wants everyone to know the “third place” is alive and well. It’s a concept the coffee giant has long embraced, giving guests a comfortable space between their home and ...
Starbucks CEO Targets Customer Experience and Speed: ‘We Can Do Both’
Starbucks has been struggling with declining sales since last year as high prices and long wait times drove customers away.