Starbucks CEO Brian Niccol drives changes for a welcoming store environment, boosting customer visits by 300%.

Starbucks CEO Brian Niccol, takes the helm inheriting a company beset by eroding profits, declining same-store sales, and a ...

The best way to stay warm in 2025? A Cinnamon Dolce Latte. If you're a fan of brown sugar and cinnamon, this is the latte for ...

CEO Brian Niccol acknowledges some “mistakes” in the past as the coffee shop giant courted mobile and takeout customers. The ...

"We want to invite customers in, showcase our great coffee, provide a comfortable place to stay, and make them feel like their visit was time well spent.” The idea of Starbucks as a "third place ...

Over the last few quarters, Starbucks has struggled with continuous sales declines and slower store traffic. This seems to be ...