Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo acquires Poppi.

COMvergence’s report tracked more than 3,900 account moves that represented a total of $39 billion in media spend.

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] today announced that it has entered into an agreement to acquire Lotame, the world’s leading independent identity solution, in an update on ...

New Delhi: Publicis Groupe has entered into an agreement to ... and leveraging it across their marketing spectrum, from their PESO media ecosystem to content production, all in their owned ...

Don't miss: Publicis Media China names new president The combined footprint of Epsilon and Lotame will expand Groupe’s unique profiles to almost four billion, extending global coverage to more ...

Publicis Groupe said it dropped reliance on cookies 10 years ago, and its identity graph addresses real people, not devices. It has the highest number of identity points per person.

"Our media practice in ANZ has been on an incredible trajectory, experiencing growth and momentum across all metrics," said Michael Rebelo, CEO, Publicis Groupe ANZ, when announcing the deal to ...

Dentsu was selected as a complementary media partner in selected markets. Agencies from within Publicis Groupe and IPG were selected to be part of the "strategic roster," which was expected to account ...

India's antitrust officers grilled media executives and seized data in an investigation into price fixing by global ...