Publicis, Coca-Cola and North America

Publicis scoops Coca-Cola media in North America
Publicis Groupe has won The Coca-Cola Company's US and Canada media account from incumbent WPP following a closed review. According to Comvergence, Coca-Cola’s US media spend was $785 million (£607m) in 2024, up from $610 million (£471m) in 2023.
WPP loses, Publicis wins Coca-Cola media work in North America, FT reports
WPP (WPP) has lost one of its biggest North American clients for media buying and planning, Coca-Cola (KO), handing a win to French rival
Publicis steals Coca-Cola's $800 North American media crown from WPP
Cola's lucrative North American media account from WPP following a hush-hush competitive review, industry sources confirmed yesterday. The French advertising giant will now handle Coca-Cola's media planning and buying across the United States and Canada,
WPP loses Coca-Cola media work in North America
Publicis — which last year overtook WPP as the largest agency in the world based on revenues — has won Coke’s media business in the US and Canada following a competitive tender, according to three people familiar with the deal.
Publicis gets its hands on Coke's N. American media account, which was with WPP
Cola's (NYSE:KO) North American media account to French rival Publicis (OTCQX:PUBGY) following a competitive tender, according to media reports from Friday. Coke reportedly spends close to $800M every year in overall billings,
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