The influence to conform to a set of normal standards of behaviour as exerted by a reference group on an individual. Normative social influence is a form of conformity. This frequently generates ...
Cuddy, Amy J.C., Kyle Todd Doherty, and Maarten W. Bos. "OPOWER: Increasing Energy Efficiency through Normative Influence (A)." Harvard Business School Case 911-016, September 2010. (Revised January ...
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