The Gap, aiming to recapture the cool factor of its 1990s and early 2000s heyday, has enlisted a fellow ‘90s icon for its latest campaign: actress Parker Posey. Posey, known for her roles in ‘90s ...

In an advertisement for Gap clothing the backdrop is none other than the infamous (W)rapper building designed by Eric Owen Moss Architects, the arc-clad warrior that stands guard at the border of ...

The “Feels like Gap” campaign is an ode to personal style, featuring a 90-second spot directed by Talia Collis and choreographed by Sadie Wilking, in which Posey moves freely along a group of ...

On the occasion of the release of her new Gap ad, the White Lotus star talks about seeing her spiritual descendants in Gen Z ...

immediately transporting fashion insiders and celebrities to the Gap’s pop culture glory days. Glimpses of other ads followed as dancers staged by New York choreographer Luam accompanied the ...