Words matter. Be sure to use language that moves people and connects with them emotionally. Compelling mission statements do not use lingo, jargon, marketing-speak or corporate-speak. They use ...

A sentence describing a company's function, markets and competitive advantages; a short written statement of your business goals and philosophies A mission statement defines what an organization ...

Input from members and chapter leaders around the world are reflected in ISACA's new mission and vision statements, which ...

A program (e.g., department, school, or program) mission statement includes a description of the broad purposes the program is aiming to achieve, the primary functions or activities of the program or ...

A New York credit union is on a mission: women’s financial empowerment. More than half its customers are men. Here’s the strategy. He’s Spent Over 40 Years at Patagonia. Here Are His Tips ...