Despite McDonald's massive promotional efforts, the Arch Deluxe remains as one of it's most notable marketing missteps in history.

After years of watching Chick-fil-A and Popeyes going to battle with equally excellent crispy chicken sandwiches, McDonald's followed in these leader's footsteps by releasing its own line of them ...

McDonald's killed the item after expanding its Angus burger line. McDonald's spent $100 million marketing the Arch Deluxe in 1996. It contained peppered bacon, lettuce, tomato, cheese, onion ...

The line includes a Ch'King, Spicy Ch'King, and a deluxe option, which swaps out pickles for lettuce and tomato for a bit of an upcharge. McDonald's line of crispy-chicken sandwiches became ...