Mattel, the El Segundo, California, toymaking giant behind Barbie and Uno, is laying off 120 workers. The company is on a ...

Robbie Brenner and a team of Mattel executives made the trek to the Sundance Film Festival. For five days, they braved thin ...

Mattel Films made a huge splash in 2023 with Barbie , turning a plastic doll into a billion-dollar cultural phenomenon. But ...

Longtime fans of Barbie, whether young or old, are now able to relive their favorite films. The official Barbie YouTube ...

Mattel hunts for opportunities to promote its brands in unconventional ways. 'We refer to the consumer as a fan,' says ...

The No. 2 toy company in the US, Mattel, is dealing with tariffs by shrinking its manufacturing operations and leaning into ...

Meanwhile, Mattel continued to partner with entertainment juggernauts to produce Barbie animated films. Their last release, Barbie and Teresa: Recipe for Friendship, was released on Netflix on ...

According to CEO Ynon Kreiz, who spoke at an investment conference on Thursday, this transition comes at a time when Mattel, ...

The Lisa Says Gah x Polly Pocket collab is just the tiny start of a supersize marketing campaign for the movie that’s now in ...