Old Dominion University's Barry Art Museum's "Out of the Box: a Barbie Doll Retrospective" exhibit examines the design ...

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...

Mattel hunts for opportunities to promote its brands in unconventional ways. 'We refer to the consumer as a fan,' says ...

Mattel revealed a new line of fully customizable Barbie dolls at this year’s Toy Fair. Retailing for $100, the Barbie Basics: ...

Mattel has partnered up with G-SHOCK for a limited-edition GMA-S110BE timepiece inspired by Barbie.

The electronics brand just dropped a limited-edition pink 'Barbie' watch, which can now be yours for $170 — shop this special ...

Mattel is continuing its ongoing 80th anniversary celebrations with the Toys As Art, Art Inspired By Toys: Mattel’s 80th ...

While Mattel hoped the "Barbie" movie would be successful, its level of success was almost unprecedented. With a total of $162 million, it had the largest opening weekend at the US box office in ...

They switched out Barbie’s voice box with that of GI Joe so that the blonde cried, “Vengeance is mine,” while the macho warrior enthused, “Let’s plan our dream wedding.” Mattel argues ...

Mattel created Barbie dolls of two Brazilian disability advocates as part of a special edition collection to mark ...