Speculation about Leeds United’s new kit will continue until ... MikeCaulfield_ said: “Smiley badge prominent.” ...

Despite their efforts to take fans’ opinions into account, Leeds United’s new badge is the latest football rebrand to provoke ire and derision. “It’s like some genius fourth-wall-breaking infinity ...

The so-called "smiley" crest first appeared in ... "In the landscape of football badges today, Leeds United's approach stands out," say MadeByShape. "The new kit’s badge isn't just a callback ...

Everton have announced that Leeds United chief executive Angus Kinnear ... in and faced the music having had to tell his boss the badge was an awful idea! He also had to contend with Radrizzani ...