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Gen Z is obsessed with Jellycat plushies — and spending thousands for them: ‘A modern-day Beanie Baby’
“I put Jellycat fruit and veg in the fruit bowl. At work, I used to replace my colleague’s office supplies with Jellycats, things like rulers and pencils.” “In generations before ...
AOL27d
Jellycat’s $250 million rise: How Gen Z’s mental health crisis and need for comfort sparked a plush toy frenzy
Jellycat has been a smash hit with Gen Z consumers in recent years, making $252 million in revenue between 2022 and 2023. A part of this rise is plain luck, driven by young adults’ Jellycat hype ...
Fortune27d
Jellycat’s $250 million rise: How Gen Z’s mental health crisis and need for comfort sparked a plush toy frenzy
Young adults bought Jellycat plush toys for comfort during COVID lockdowns. Experts say the company leveraged scarcity and grownup interests. © 2025 Fortune Media IP ...