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Gen Z is obsessed with Jellycat plushies — and spending thousands for them: ‘A modern-day Beanie Baby’“I put Jellycat fruit and veg in the fruit bowl. At work, I used to replace my colleague’s office supplies with Jellycats, things like rulers and pencils.” “In generations before ...
Jellycat has been a smash hit with Gen Z consumers in recent years, making $252 million in revenue between 2022 and 2023. A part of this rise is plain luck, driven by young adults’ Jellycat hype ...
Young adults bought Jellycat plush toys for comfort during COVID lockdowns. Experts say the company leveraged scarcity and grownup interests. © 2025 Fortune Media IP ...
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