AOL27d
Jellycat’s $250 million rise: How Gen Z’s mental health crisis and need for comfort sparked a plush toy frenzy
Jellycat has been a smash hit with Gen Z consumers in recent years, making $252 million in revenue between 2022 and 2023. A part of this rise is plain luck, driven by young adults’ Jellycat hype ...
Fortune27d
Jellycat’s $250 million rise: How Gen Z’s mental health crisis and need for comfort sparked a plush toy frenzy
Young adults bought Jellycat plush toys for comfort during COVID lockdowns. Experts say the company leveraged scarcity and grownup interests. © 2025 Fortune Media IP ...