Tom Brady debuted as a Super Bowl broadcaster for Fox on Sunday and caught the viewers' attention with his accessory choice. The former NFL star wore a Jacob & Co Caviar Tourbillon timepiece ...

"Tom Brady is the epitome of excellence, both on and off the field," said Benjamin Arabov, CEO of Jacob & Co, in a press release sent out by the company shortly after Brady's appearance.

That was Jacob & Co.'s Caviar Tourbillon in Yellow Sapphires, part of a limited-edition collection of 18 timepieces rendered in different gemstones. The watch Brady is wearing retails for $740,000 ...