The frozen food supermarket has bought the world's first dumbbell shopping basket and trolley sledge, set to turn shopping trips into gym workouts ...

Responding to consumer dissatisfaction with vacuum-packed minced meat, Iceland Foods is re-introducing plastic trays to its ...

If you think you're a bit of an expert when it comes to fried chicken, we might have the job for you. Supermarket giants ...

Iceland has reversed its plastic-saving move, posting on X: "You asked, we delivered. The classic mince packaging is back!".

For eight years now Iceland Foods has been in an ongoing trademark battle with the Government of Iceland but the supermarket ...

Icelandic plant biotechnology company ORF Genetics has partnered with South Korean cultivated seafood startup Cellmeat to ...

Iceland have unveiled new shopping baskets with dumbbells attached to them - after more than half of busy Brits said they'd love to exercise while they shop.

"My main takeaway is that we should utilise these areas [like Iceland] where we have low impact energy sources to make energy intensive products,” adds Mr Munch Smidt-Jensen. “It's a new way ...