It was not a good day for rapper, actor and entrepreneur Ice Cube who says he’s owed $1.2 billion from a group of Qatari investors over a botched contract agreement for a 3-on-3 basketball league, ...

Ice Cube, co-founder of the Big3, constantly observes the three-on-three basketball scene with a sense of vindication as he continues to improve on his version. There was 3×3 basketball during ...

Dallas is getting a new professional basketball franchise courtesy of Ice Cube's BIG3 league. Entering its eighth season in operation, the BIG3 is going through some restructuring. While the 3-on ...

Solana-backed NFT project DeGods DAO purchased a professional basketball team in the Ice Cube’s Big3 League for $625,000 on April 28. DeGods DAO bought 25 ‘fire-tier’ NFTs and gained a stake ...