As a globally recognised brand, it's great to see Ikea taking a step away from its typical lighthearted billboard advertising ...

From static billboard advertising to immersive social campaigns. switching things up in the modern marketing world is no easy task. Ikea's bold and playful new campaign proves that taking risks ...

But Ikea put a cheeky spin on the phrase in its ... Besides the social activity, the campaign also included a minimalist billboard with the "u up?" message. Until Feb. 23, the retailer is running ...

With a clever twist, each billboard ends with the tantalizing line, “ikea.india is typing...,” leaving viewers anticipating the brand's next move.