The Hyatt family of brands is growing. The Chicago-based company just announced Hyatt Select, a new upper-midscale brand that will launch in the Americas.
Hyatt's latest brand will allow it to fill a space in a mid-market segment it didn't have an offering in before.
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This move, alongside the opening of Hyatt Studios in Mobile, Alabama, marks Hyatt's strategic expansion into a competitive market dominated by brands like Hilton and Marriott. The initiatives are ...
Hyatt Hotels has launched Hyatt Select, a conversion-friendly, upper-midscale brand targeting transient travellers.