"We had this foundation of knowing who we are and what we stood for and what we wanted to convey that we were then able to take to our design partner and actually brief them on creating our brand ...

The best logo maker is an essential design tool for anyone looking to differentiate their brand online. My round-up here offers apps ideal for designers and non-designers who need to help their ...

A strong brand identity makes a business stand out. But how do companies create eye-catching logos and designs? Graphic designers help bring a brand’s message to life. They choose colors, fonts, and ...

Sports brand Umbro is in an ongoing design dispute with footwear brand Dream Pairs over alleged logo infringement. It was ...

Monogram logos, which feature stylized initials or letters, are among the most iconic and memorable types of branding. They ...

When applied thoughtfully, and in the appropriate contexts, CU Boulder’s logos and design elements create a cohesive and impactful brand experience for all audiences. Logos, Lockups and Seals At the ...

It is a way for a brand to differentiate itself from its competitors and create an emotional connection with its customers. The brand persona should pulse throughout your company, company culture, and ...

Brand identity comprises distinctive elements—visual, verbal, and experiential—that a company uses to create a specific ... from visual elements like logos to customer service interactions ...

Create a document where you can brainstorm ... your brand identity—such as how much space to leave around your logo, which brand colors should never be used together, and approved font combinations.