Duolingo's mascot faked his death to get users to do their daily lessons, and attention from pop star Dua Lipa. Here's how he masterminded it — and why one expert sees the campaign as a success.

In an elaborate marketing campaign this month, Duolingo seemingly killed its viral green owl mascot in every country but one.

Duolingo’s (DUOL) green owl mascot Duo may have risen from the dead, but DUOL stock took a nosedive following the company’s ...

"Faking my death was the test and you all passed."Thirteen days after announcing the death of its beloved mascot, Pittsburgh-based language-learning app Duolingo announced Monday ...

Adios, arrivederci, au revoir and farewell. Duo, the green owl mascot of the popular language-learning program Duolingo, has died a violent death. The company behind the app confirmed the loss on ...

Two weeks after announcing the murder of its sassy green mascot, the language-learning platform Duolingo now says he's fine — and that he orchestrated the entire thing. "Faking my death was the ...