Can you touch your Elf on the Shelf? If your shelf has ever hosted an elf, your children likely already know the cardinal rule: No touching. But, accidents happen. In the event that a human hand ...

The Lumistella Co. is unveiling a special edition Elf on the Shelf for the icon's 20th anniversary. | Source: The Lumistella ...

Hosting its celebration at The Lumistella Company’s booth at Javits Center, fans can see the flex-and-bend posable South Elf, ...

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Reindeer on the Roof Elf on the Shelf Santa in the Chimney Coal in the Stocking Millions of families participate in the Elf on the Shelf tradition. Once placed on display on a shelf or other ...

Tori Spelling shares how her and ex Dean McDermott’s son Liam, 17, turned their family’s Elf on a Shelf display into a “porn massacre” featuring some NSFW poses. From lip filler to lipo ...

Jessica Biel shared a playful look into her “naughty” Elf on the Shelf holiday project for her and Justin Timberlake’s kids, Silas and Phineas. Jessica Biel walked the runway alongside her ...

Under pressure e.l.f. Beauty (ELF) is hoping to align itself with the growing popularity of women’s soccer and the sport’s ambitions to help ...