How Duolingo's unhinged social strategy—rooted in humor, cultural relevance, and a quirky mascot—has turned the app into a ...

Duo, the Duolingo owl, is dead. But the response and memes on social media suggest that maybe, just maybe, the internet is too.

Duolingo has left fans puzzled after announcing the "death" of its iconic owl mascot, Duo.

What is Duolingo’s marketing strategy? Well, first it is important to understand what exactly Duolingo is trying to achieve.

For many brands, performance marketing can become a crutch, warns Manu Orssaud, CMO of language app Duolingo, on this week’s episode of AdExchanger Talks. Direct response is easy to measure, which ...