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Beams and Nissan Unveil Denim-Inspired CarsBeams is stepping into automotive world. Nissan recently unveiled "Denim Tribute," a collection of six car models infused with the Japanese denim brand's expertise in selvedge denim. The six ...
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How Denim and Formula 1 Became a Winning CombinationThere are synergies between denim culture and car culture as well. "Durability, utility and function are common threads that are important to both good quality denim and peak performance in racing ...
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