Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.
Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...
The computer company Dell has a new brand strategy that sounds a lot like Apple. There were a few smiles at the launch.
Dell also isn’t doing away with the Alienware sub-brand, which it purchased in 2006. Alienware gaming models will, apparently ...
Advanced Micro Devices Inc., the second-biggest maker of computer processors, said its chips will be used by Dell ...
New Dell Pro Desktops are available in micro, slim and tower forms, all with Intel Core Ultra and AMD Ryzen processor options ...
Dell is officially killing the XPS branding that’s become a mainstay for people seeking a sleek, respectable, well-priced PC.
Dell has made its latest UltraSharp 4K monitors more attractive to PC gamers by doubling the previous generation’s 60Hz ...