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Dell, Pro Max and PC branding
Dell Phases Out XPS Branding for New Pro and Pro Max Laptop Tiers
Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.
Preview: Changing Names, Dell's Business Laptops All Go 'Pro'
Here's everything you need to know about Dell's new business laptop lineup, and the PC maker's big 2025 rebranding effort.
Dell Wants To Be the Apple of Windows, Adopts 'Pro' and 'Pro Max' Branding
Dell has announced a major change in its PC branding, it is moving away from long-standing product names like XPS, Inspiron, and Latitude in favor of a simplified naming scheme reminiscent of Apple's approach.
Dell, PC and XPS
The end of an era: Dell will no longer make XPS computers
Dell is officially killing the XPS branding that’s become a mainstay for people seeking a sleek, respectable, well-priced PC.
Dell killed XPS and rebranded its whole PC lineup
Dell announced that the XPS brand is dead, and its computers will have more straightforward names going forward.
Computer company Dell revamping it’s PC lineup with new names
LAS VEGAS, NV — Just ahead of the 2025 Consumer Electronics Show in Las Vegas, the company said decades-old names for PCs such as XPS and Inspiron are going away. A more simplified branding approach will be taking their place featuring three tiers: Dell, Dell Pro, and Dell Pro Max.
9h
Dell just took a leap of faith by renaming its entire laptop portfolio - and it might just work out
This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.
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Explaining Dell’s Massive Rebranding: Same Laptops, New Names
Dell just made a massive rebranding of its entire laptop lineup. So here's an explanation of what's new and what's going on.
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Dell overhauls brand portfolio and adds NPU-equipped portables and desktops
New Dell Pro Desktops are available in micro, slim and tower forms, all with Intel Core Ultra and AMD Ryzen processor options ...
14h
on MSN
CES 2025: Laptop innovations from Dell, HP and Lenovo
At CES 2025, industry leaders Dell, HP, and Lenovo introduced some groundbreaking laptops that hope to set new benchmarks in ...
3h
Forget Alienware, the best gaming laptop deal at Dell is this hidden gem
Right now, you can pick up this Dell G16 with an RTX 4070 for $1,299 at the official Dell site, thanks to a massive $400 ...
1d
on MSN
Dell’s new Pro Premium laptop is quieter and offers a tandem OLED display
Dell may be making its laptop names boring and unoriginal, but the new Dell Pro 14 Premium is keeping things exciting with ...
1d
Dell’s ‘Unified Branding’ Is Completely Confusing
Dell laptops are being split into three categories: Dell, Dell Pro, and Dell Pro Max. Dell laptops are meant for work and ...
2d
on MSN
Dell launches newly rebranded laptops at CES 2025 to replace storied XPS, Inspiron, and other product lines
Dell jettisoned decades of product nomenclature this week at CES 2025 as it introduced a new portfolio of product lines: Dell ...
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