The better-known you become for your incredible design work and logos that perfectly describe ... but proving yourself adept at understanding a specific business's needs can be just as important.

your logo is your company's most important design element because it's the basis for all your other marketing materials: stationery, packaging, promotional materials and signage. For example ...

What FIFA’s new controversial logo reveals about the power of branding From FIFA's latest design to a hot AI ... logo to encourage recycling, but the company's efforts to reduce plastic ...