The Coca-Cola Company is the most "powerful" global corporate brand, according to a recent report from CoreBrand. The organization compiled its 2014 rankings by polling 10,000 business professionals ...

It's no secret that AI has infiltrated the creative industries but despite this, most AI company logos look the same – boring ...

Being visually consistent in how CU Boulder’s brand is represented is essential for maintaining a recognizable brand identity. CU Boulder achieves its unique visual identity by using four core design ...

The marketing practice of creating a name, symbol or design that identifies ... branding leads to a strong brand equity, which means the added value brought to your company's products or services ...

Urde, Mats, and Stephen A. Greyser. "The Corporate Brand Identity and Reputation Matrix—The Case of the Nobel Prize." Journal of Brand Management 23, no. 1 (January 2016): 89–117.

Weleda refreshes its brand identity, reaffirming its Swiss roots to appeal to new audiences and strengthen its premium positioning.