Featuring your company name, embellished with a little color and perhaps a few graphic touches here and there, your logo is your company's most important design element because it's the basis for ...

An area free of graphics must be maintained around the logo. The clear area for both horizontal and vertical configurations is the height of the “O” in “College.” The two colors of the logo are the ...

Logos aren’t just there to look pretty or to label your brand; they should be designed purposefully, with meaning behind each design element.

colors, fonts and Be Boulder. graphic marks—as well as several extended design elements. When applied thoughtfully, and in the appropriate contexts, CU Boulder’s logos and design elements create a ...

Secondary versions of the logo appear in black or white. “We often refine our designs to enhance the look and feel of our ...

Korean Air rebrands for the first time in 40 years with a simplified new look by Lippincott designed to reach global ...

These two design choices laid ... The Caterpillar Yellow color has remained the same for 25 years, but the company still periodically tweaks its logo. In 1989, a triangle was added under the ...