From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...

In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

Discover the differences between matcha and green tea, from health benefits to caffeine content, and find out which one best suits your health goals.

There is no standardised regulation in place for the matcha grading system, but you can still tell the difference by ...

If you’re tuned into the wellness side of TikTok and Instagram, you’ll likely have noticed a bright green drink popping up a ...

Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have remained reliable.

Bangkok is buzzing with matcha magic! From its rich umami flavor – a perfect balance of sweet, sour, salty, and bitter ...

Matcha may have been around for nearly a thousand years, but it seems like the ancient green tea powder drink has never been ...

With its exceptional balance and versatility, Encha Matcha Ceremonial-Grade offers a full-bodied flavor, which earns it our ...

Global Tea Championship (GTC) winners were officially announced at the World Tea Expo Awards Ceremony on March 25 in Las ...