Phuket is an impressive city on all fronts: The beach shore is breathtaking; the food scene is top-notch; and the hotels are in a league of their own. It offers myriad experiences to holidaymakers ...

Phuket’s hotel performance was even stronger, with ADR soaring nearly 120% from the end of 2019 to the end of 2024. While mid- to upper-scale hotels also saw good performance, their growth was not as ...