Rather, it must be done. The strategy for Britannia is to go for adjacencies. If biscuits, a baked snack, is the core, the approach is to move into rusk, cakes and croissants. “We will move from ...

This case study describes how Britannia Cake, a cake brand in India, reignited its brand by turning the conversation around snacking from indulgence to an innocent bribe. Marketing in India has ...

New Delhi: Britannia Industries has named Mumbai-based Tilt Brand Solutions as its Brand and Communication Agency on record for the cakes, rusk, bread and croissant portfolio. Tilt’s mandate ...

Britannia Industries Limited (BIL) is one of Indias leading FMCG companies. Britannias product portfolio includes Biscuits, Bread, Cakes, Rusk, and Dairy products including Cheese, Beverages ...

Britannia Industries has named Mumbai-based Tilt Brand Solutions as its Brand & Communication Agency on Record for the Cakes, Rusk, Bread and Croissant portfolio. Tilt’s mandate will be to craft ...