You know Barbie, right? No matter your age, you’ve likely owned the doll or known someone who has. Since debuting on March 9, ...

Employers are legally required to alert employees along with state and local officials at least 60 days before a mass layoff ...

The Barbie Dream Gap Project, the Barbie brand’s social impact mission dedicated to encouraging girls to dream without limits, is proud to kick off a partnership with Girl Talk and Inspiring Girls ...

Barbie honored 17-time Grammy award-winning singer, Alicia Keys with a one-of-a-kind Barbie Role Model doll.

Barbie illuminates the month of women’s History by honoring Jordan Chiles and Jade Carey as a global pair through the power of female friendship and the collective strength of women empowering women.

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...

Mattel hunts for opportunities to promote its brands in unconventional ways. 'We refer to the consumer as a fan,' says ...

The Lisa Says Gah x Polly Pocket collab is just the tiny start of a supersize marketing campaign for the movie that’s now in development.

In her interview, she spoke of the importance of building a brand rooted in storytelling to successfully go to market. To expound upon this notion BIFC and Barbie will collaborate on an ...

G-Shock and Barbie recently teamed-up to drop a limited-edition pink watch. Shop this special release online for $170 on G-Shock's site.

The new GMAS110BE-4A, was designed in collaboration with the Barbie™ brand, which was launched in 1959 as the original girl empowerment brand. Barbie™ started as a revolutionary idea — a ...