Apple is back advertising on X, despite ongoing content moderation concerns and shifting Big Tech dynamics under Musk.

With the current SE branding, you can’t really get a great sense of its age, unless you do your research. However, Apple could mitigate that by switching to years instead of generation numbers.

It's also preparing two new iPads, a new Mac and a brand new AI product, if rumours are to be believed. 'We’ve been off to a ...

Apple's CEO has revealed that the tech giant will be releasing another gadget soon. Usually we have to wait for spring before Apple drop their big announcements - but it seems like it's coming early ...

Apple TV+ has mostly struggled to find mainstream success, aside from select hits, but a brand reboot could be the solution.

Apple is once again the world’s most valuable brand. Brand Finance, a brand valuation consultancy, values Apple’s brand at US $574.5 billion, ahead of second-placed Microsoft ($461 billion). According ...

According to a new Brand Finance study, Apple Inc. (NASDAQ: AAPL) is the world’s most valuable brand with a value of $574 billion. The analytics company’s Global 500 is published every year.

Apple has launched a new in-house iPhone app designed to help users organize social gatherings. It’s called Apple Invites, and it’s out now. As the name suggests, the first duty of the app is to ...

Brand Finance, a global brand valuation consultancy, has found that Apple is once again the world’s most valuable brand. Source: © ACLU ALCU Apple is once again ...