Apple TV+ has mostly struggled to find mainstream success, aside from select hits, but a brand reboot could be the solution.

Apple is once again the world’s most valuable brand. Brand Finance, a brand valuation consultancy, values Apple’s brand at US $574.5 billion, ahead of second-placed Microsoft ($461 billion). According ...

According to a new Brand Finance study, Apple Inc. (NASDAQ: AAPL) is the world’s most valuable brand with a value of $574 billion. The analytics company’s Global 500 is published every year.

A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

Apple has launched a new in-house iPhone app designed to help users organize social gatherings. It’s called Apple Invites, ...

For years, Mark Gurman has been writing about a brand new paid service Apple has been working on. He’s called it a ‘wellness and coaching’ service. This past weekend Gurman referred to it as ...

Reports indicate that TSMC and other semiconductor companies have been working on the M5 chip series since last month.