BEIJING (Reuters) -Chinese social media app RedNote has been thrust into the limelight after more than half a million TikTok users recently joined the platform in protest against a likely imminent ban on the short video app in the United States.

Analysts are predicting that a recent surge of Americans flocking to the Chinese social media platform RedNote - also known as Xiaohongshu - could be short-lived, as users soon find its content regulations differ sharply from those on TikTok US.

On the heels of TikTok's looming shutdown on January 19 over its ownership in the U.S. (unless the Supreme Court intervenes), it looks like another American users are flocking to a Chinese app called Xiaohongshu as people become less optimistic that TikTok can overturn U.