The company's B2B software may help brands better personalize their sites for different customer demographics.

Adobe is expanding its artificial intelligence offerings from generative AI to agentic AI. But traction for its AI offerings remains a prove-it story for ADBE stock investors.At the company's Adobe Summit conference in Las Vegas on Tuesday,

In this regard, Adobe is following the lead of Salesforce, which dominates the customer relationship management software industry, and has already released dozens of its own AI agents, as well as its own orchestration platform.